Logistics is becoming Germany’s super industry. It is the heart of the producing and consuming society. And yet around 57,000 jobs are currently vacant. Guest author Yeliz Kavak-Küstner looks for causes and shows practical solutions.
Yeliz Kavak-Küstner
Head of Marketing, PR & New Business at Pfenning Logistics, one of the leading contract and trade logistics companies in Germany. Since 2012, the graduate linguist and cultural scientist has implemented numerous measures to realign the logistics company, including an employer branding campaign for truck drivers and the positioning of a logistics center according to the DGNB platinum standard. The first logistics station in her marketing career was the GEODIS company. For GEODIS Germany she set up marketing communication as a separate department.
Articles by Yeliz Kavak-Küstner
Significantly fewer women work in the logistics industry than men. In most companies, the proportion of women is below the 40 percent mark. The female share in management circles is also negligible. The share here is less than ten percent....
